Some of the world’s most anticipated sports meets are popular among the rich and famous for a different reason. Sure, they love to watch the action but these matches also give them an opportunity to rub shoulders with other powerful people. For the wealthy, these sporting events are another way to fill up their social calendars.
1) FIFA World Cup
Held every four years, the FIFA World Cup is one of the most exciting events in sports. The most recent World Cup in Russia is a testament to how star-studded these tournaments also get. Actors and musicians were in attendance, like Alexander Skarsgard and Mick Jagger, and models such as Alessandra Ambrosio and Izabel Goulart. Even Jack Ma, one of the richest men on the planet, was there, along with Emmanuel Macron and, of course, Vladimir Putin. Celebrities, businessmen, and politicians pay fortunes to get the best seats in order to watch the best football players compete.
2) Formula One Monaco Grand Prix
The sovereign city-state of Monaco has long been associated with the ultra-rich. It’s known for its luxurious hotels, casinos, and restaurants. Its streets also turn into a playground for high net worth individuals every May when the Formula One Monaco Grand Prix kicks off. F1 teams make millions in prize money so it’s no surprise that the Grand Prix weekend is filled with extravagant events. Other than the race, the annual charity auction attracts art collectors, while socialites gather during the famous yacht parties.
3) Royal Ascot
Equestrianism has always been considered a sport for the rich, whether as an athlete or as a spectator. One event that is coveted is England’s Royal Ascot, an annual British horse racing meet that is known for being exclusive. For instance, those who want to sit in the royal enclosure can do so only if they receive an invitation. Gala Bingo’s Ascot article points out that it is the most famous five days of the horse racing world and is attended by the Queen. Because of the strict dress code, it’s also become an opportunity to show off some of the poshest and fashionable outfits especially among the women.
Wimbledon is the most prestigious tournament in tennis. It’s held annually in the suburb called Wimbledon, which in itself is an affluent residential village. The neighbourhood has its own millionaires’ row where properties cost an average of £10 million! Luckily for tennis fans, many of the village’s residents actually leave during the week of the tournament and short-term rentals are available for wealthy spectators and athletes themselves.
5) Snow Polo World Cup
Perhaps the most luxurious of all is also one of the most obscure: the Snow Polo World Cup in St. Moritz, Switzerland. Forbes’ look at this annual event, held in the Alps no less, details that St. Moritz is considered the birthplace of snow polo. The sport is played on a frozen lake and winners are awarded an elegant Cartier trophy. Even if you’re not the biggest fan of snow polo, spending a week with the Alps in the background is enough reason to book a ticket to this high net worth event.